About
BrightMagnet - Jean-Marie Bonthous

Jean-Marie Bonthous has advised corporate, civic, government and non-profit leaders in the areas of strategic communications, reputation management, business transformation and scenario-planning for more than thirty years.

He is founder and principal of BrightMagnet, a boutique consultancy advising leaders on how to make the most of the opportunities created by changes in the global marketplace. Whether the client organization needs to develop a new business strategy, build brand passion and customer loyalty, improve its reputation or foster business transformation, the firm offers effective, innovative solutions.

He is also founder and Principai of Tribestrategist, a boutique consultancy helping clients organizations turn social media intelligence into business results, and a founding member and CMO of CREOpoint, the leading online forum for commercial real estate professionals worldwide.

Mr. Bonthous has partnered with business leaders on consulting engagements in more than 25 countries including China, India, Australia, Malaysia, Taiwan, Brazil, Argentina, Mozambique, and many countries in Europe. He has developed a particular industry expertise with gas, electric and water utilities, non-alcoholic beverages, commercial real estate and global non-profit organizations.

Mr. Bonthous holds a PhD in management from the University of Paris, France, and has published two books on business intelligence as well numerous articles in professional journals.

He has been invited to speak at many industry conferences, including HP World, ERP World and Americas’ SAP Users Groups (ASUG), addressing such topics as IT-enabled business transformation and culture change.

Mr. Bonthous has lectured at the Stern School of Business at New York University about competitive strategies, scenario-planning, business transformation and culture change.

He is based in Malibu, California.

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