BrightMagnet, a boutique consultancy, offers a unique blend of services to corporations and institutions facing particularly challenging growth or public relations issues. We are equally skilled at formulating strategies to gain the support of new constituencies, building vibrant online communities, branding valuable causes, or helping restore unfairly tarnished reputations. We utilize a broad palette of traditional and social media to help client and their stories impact the audiences that matter most. We are good people and deliver great value.

Strategy
• Developing traditional and social media strategies to gain greater customer and stakeholder proximity
• Formulating public relations strategies to enter new countries or markets
• Repositioning services or products for superior market appeal
• Branding valuable causes, products, or services
• Leveraging web 2.0 technologies to improve productivity and performance. See our blog on this topic: www.jmbonthous.com

Communication
• Repositioning corporate messages and communication initiatives
• Building positive word of mouth about the client’s organization, products and services
• Managing crises that negatively impact reputation or stocks
• Creating presentations and coaching leaders for critical board or media appearances

Engagement
• Developing and implementing strategies that mitigate resistance to change and encourage employees to embrace the new
• Leading the human side of business transformation initiatives, with a particular experience in large-scale, IT enabled change involving significant process, job and organizational redesign
• Developing initiatives to develop change leaders at all levels in the organization