For a large pharmaceutical company handicapped by severe reputational issues
• Determined the ethical response and developed appropriate messages for restoring industry and consumer confidence. Led a 90-day initiative that allowed for rebuilt trust with the community.
For a global top three electric utility having to make significant rate hikes
• Developed and implemented PR and communication initiatives that enhanced relationships with the community and with critical stakeholders, making it possible for the rate hikes to be approved.
For an international airport facing opposition to its expansion plans
• Developed and implemented a PR and communication campaign to win understanding and acceptance for the project from neighboring communities. The goodwill generated allowed the client organization to negotiate fair and reasonable changes to the original master plan.
For a national train company needing to rejuvenate its brand
• Developed and implemented a communication campaign which enhanced the image of the company and of its services and made it the image leader in Europe.
For a national postal service with an aging image
• Developed and led a corporate sponsorship program, including a presence in major boat and car races and sponsorship of the arts. These efforts helped reposition the aging organization ahead of younger competitors previously perceived as more dynamic.
For a global humanitarian organization
• Created a worldwide corporate communication capability for the organization, including global satellite and cable TV broadcasts, webcasts, podcasts and electronic newsletters. These initiatives allowed the organization to significantly enhance its presence and influence in 28 countries.