For a leading European telecommunications company
• Completed an extensive analysis of the client’s and competitors’ offerings in the area of virtual private networks. The findings allowed the client organization to reposition its portfolio of services and gain market share.
For a global provider of ready-to-work office space
• Conducted in-depth research of competitive offerings and marketing strategies. This led the client organization to redesign their spaces and services, and to create a new marketing campaign targeting a profitable, previously overlooked segment of clientele. These changes resulted in a significant increase in profits.
For a global leader in non-alcoholic beverages
• Led an anthropological research study in Denmark, the Philippines and the US for two flagship brands. The study involved engaging teens in conversations in their familiar environments, and developing a better understanding of their relationship with non- alcoholic beverages and with the brands. The findings allowed to better position the brands among teens and to gain significant market share.
For a Europe-based global humanitarian organization
• Gathered significant political intelligence in mainland China, Ghana and Mozambique. The intelligence process involved spending time in these countries and building relationships with government and public opinion leaders at the highest levels. The client organization was subsequently able to establish a strong presence in these three countries.